Kunstveiling | ArtMat


 

 

 

 

 

 

 

 

 

 

 

  • Galerie de Kunst van was all about finding and showing how much artistic talent was present in the neighbourhood = CSR

  • The gallery had no financial means so we convinced local enterprises to pay for ArtMats in exchange for their logos

  • In order to attract more people to the cause, ArtMat created the biggest beermat in the world using the ArtMatters funding

  • The frame was decorated by empty ArtMats filled with the visitors ideas on local art = interactive marketing

  • The artists of this huge beermat had their images on 90,000 ArtMats distributed in top locations = maximum exposure artist